![]() ![]() ![]() (L to R) Andriy Shevchenko, presenter Diletta Leotta, Paolo Maldini and Luis Figo at the DAZN Italy launch in Milan So, we’ve been going over every aspect of the service from a scalability point of view to make sure that we can accommodate the subscriber load.” “We’re expecting this to be our biggest launch to date. “This will be driving a lot of our sign-ups,” said Lavender. To ensure that DAZN reaches as many potential subscribers in Italy as possible, agreements have been forged with Sky and Mediaset that will allow customers of the two pay-TV services to access the live and on-demand service via smart TVs and connected devices for no additional fee. But for sports fans, you might have missed a touchdown or a goal. If you get a ‘spinner’ during a drama or film, you’ve not lost anything. In terms of buffering, for live sport, fans have got a much lower tolerance. Once they have access, they expect it to be like TV. Consumers need to be able to watch the content on whatever device they choose and pay for it however they wish. “If the content is king, then distribution is queen. This will “give us the best point of presence within the country”, he said, ensuring Italian customers get the televisual experience they expect. ![]() The man who invented the BBC iPlayer also disclosed that DAZN has been looking to use local Content Delivery Networks (CDNs) in addition to its general use of Akamai, Limelight and Level 3. #Finetunes distribution plus“For Italy, what we’ve been doing, using data video quality architects, is tuning every possible encoding setting – plus going through our production workflows – in order to make the size of our bit rates as low as possible without degrading the quality.”ĭAZN is available on 22 different devices in Italy, including 95% of living room devices, according to Lavender. But in the South the broadband is significantly slower.”Īs DAZN’s goal is to get 80% of customers streaming in HD, changes have had to be made. In the North of the country, the broadband is pretty comparable to what you have in Germany. #Finetunes distribution upgrade“The Italian government is planning a huge fibre backbone upgrade on the network but for now there is a geographical split. “The broadband infrastructure in Italy is the least mature of any of the markets we have gone into,” he said. Speaking to SVG Europe ahead of the launch, DAZN chief product officer Ben Lavender revealed that his team have also been fine-tuning the distribution process to ensure a high quality of service for DAZN viewers across Italy. At the time of writing, discussions were still ongoing with the NFL.ĭAZN chief product officer Ben Lavender will appear at the Sport Production Summit The OTT broadcaster also used the Thursday launch to confirm a roster of additional football rights for the new Italian service including La Liga, Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, the Africa Cup of Nations and the EFL Cup.ĭAZN will show other sports too, including action from the NHL, MLB, Matchroom Boxing, Showtime Boxing, Bellator MMA, UFC, Heineken Champions Cup and Guinness Pro14 rugby, WRC and PDC Darts. We’ve streamed 200 million hours since we launched two years ago.” “We’re already the world’s biggest broadcaster in terms of the amount of live content we put out. In Milan on Thursday (2 August), the Perform Group-operated service unveiled former footballers Andriy Shevchenko and Luis Figo as pundits for its live coverage of Serie A, joining ex-Italy captain Paolo Maldini who is now a DAZN brand ambassador.Īs part of a promise to show 1,500 hours of live content on DAZN in Italy every year, the Perform Group has bought the exclusive rights to 114 Serie A matches per season and all 462 Serie B fixtures over the next three years. Live sports streaming service DAZN launched officially in Italy this week, accompanied by a huge fanfare, footballing royalty and new disclosures about rights, original content and distribution. ![]()
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